Materially presents The Scale of Commitment, an exhibition dedicated to tangible commitment in the research and development of innovative, high-performance, and sustainable materials. With The Scale of Commitment, hosted at Superdesign Show, Materially offers an exclusive overview of materials and companies that stand out for their concrete and strategic commitment in light of the recent EU regulations on greenwashing and ecodesign. The project underscores the central role of sustainability indicators — an issue that Materially has supported and explored since its inception, establishing itself as a key facilitator between material producers, manufacturing companies, and designers.

Alongside sensory installations where visitors can physically interact with materials and explore their properties and performance, an interactive installation will provide deeper insights into technical data and information through immersive digital tools. Materially, together with the exhibiting companies, aims to convey complex concepts and processes related to sustainability measurement and performance in a simple, precise, and engaging way. Also, Through dedicated discussion panels, designers and professionals from the manufacturing industry will familiarize with and be inspired by the critical choices that material producers must navigate today.

The Scale of Commitment will also have a symbolic and symbiotic presence at Galleria Rossana Orlandi, a renowned venue that has long fostered a strong focus on sustainability in design. A dedicated exhibition space will showcase a selection of design products made from some of the materials presented at Superdesign Show.